What is Infotainment?

Brands and celebrities have become one and the
same. Celebrities attract us to products, often becoming synonymous with not only the brand, but also with that segment of our lifestyle and culture. Examples include Martha Stewart with home and garden, Emeril Lagasse with gourmet food, Dr. Ruth with sex and relationships, and Dr. Phil with self-improvement. Each of these brands/celebrities has a loyal following, with their audience buying nearly anything that person endorses or recommends. If you think we’re kidding, watch Oprah.

Infotainment turns your brand into a celebrity
The concept behind Infotainment is to create a company spokesperson and entertainment vehicle that revolves around him or her. Infotainment gives your spokesperson a highly visible forum in which to educate and engage consumers about your business. Infotainment not only allows your company to promote its own products, it positions your business spokesperson as an expert in the industry. Viewers will see these programs not as advertisements, but as entertaining news programs which contain useful information about a particular topic of interest, be it fitness, gardening, cooking, or home improvement. Businesses which can deliver the most entertaining and informative content will be the most successful in building brand awareness and loyalty.

That’s what Infotainment is all about. And that’s where Blum Productions comes in.